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Don’t Ignore Your Photos
We do not instinctively realize that what we see in person is not what is accurately captured in a photo just by pointing and clicking a camera. When you are the one taking the photo, your brain has already processed this 3D image, and when you glance at the photo you just took, your brain fills in any gaps that may be missing, leading you to think that you captured a photo that includes all the damage you saw in person.
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Why do you take photos of Collision Repair?
When asked, “Why do you take photos of collision damage?” many will answer, “because the insurance company requires it.” That may be one aspect of “why,” but do you even consider if your shop should require photos for your own documentation and protection? Forget about insurance company requirements for a moment and think about what photos your business should require.
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Poor Images Cost You Money, and Believe Me, Your Images Are Poor
Collision Photography is not about writing estimates from photos, rather it is the skill of documenting damage, repair processes and repair quality with images. Taking good images that show the subject is not as simple as “point and shoot.”
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