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Don’t Ignore Your Photos
We do not instinctively realize that what we see in person is not what is accurately captured in a photo just by pointing and clicking a camera. When you are the one taking the photo, your brain has already processed this 3D image, and when you glance at the photo you just took, your brain fills in any gaps that may be missing, leading you to think that you captured a photo that includes all the damage you saw in person.
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Documentation Equals Evidence
Building a complete and thorough repair file requires forethought, planning and time. There is no easy solution as each shop operates a bit differently. Many shops have never even thought about their front office operations as doing anything more than greeting customers, writing estimates and collecting payments. In fact, the office operation controls their entire business. Think about how your health is documented...
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Pre and Post Measuring Collision Damage
I am sure you have seen the commercials where the latest model vehicle will parallel park, brake, keep you in the correct lane or even put your boat in the water all by itself. While all the new technology is great, the collision industry is missing an important correlation between Advanced Driver Assistance Systems (ADAS) and structural alignment. In fact, we can confidently say the majority of collision repairers are missing about 40% of structural misalignment. To put it another way, approximately 4 out of 10 vehicles you write estimates on have structural misalignment and there are no visual indicators such as, misaligned panel gaps.
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Why do you take photos of Collision Repair?
When asked, “Why do you take photos of collision damage?” many will answer, “because the insurance company requires it.” That may be one aspect of “why,” but do you even consider if your shop should require photos for your own documentation and protection? Forget about insurance company requirements for a moment and think about what photos your business should require.
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Poor Images Cost You Money, and Believe Me, Your Images Are Poor
Collision Photography is not about writing estimates from photos, rather it is the skill of documenting damage, repair processes and repair quality with images. Taking good images that show the subject is not as simple as “point and shoot.”
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